AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on Android in Mexico: Q2 2025
Explore the performance of the leading beauty retail apps on Android in Mexico during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the beauty retail sector on Android in Mexico saw varied trends across its top applications. According to Sensor Tower data, these apps demonstrated unique patterns in downloads and active user engagement.
Sephora - Maquillaje SkinCare experienced fluctuating downloads, peaking at around 11.8K in mid-May. The weekly active users showed a steady rise, ending the quarter at approximately 60.6K.
Natura Latam had a notable increase in weekly downloads, reaching 8.3K in late May. Active users also peaked in mid-May at about 50.1K before stabilizing around 33.4K by the end of June.
Terramar Brands saw a gradual increase in downloads, with a peak of 2.8K in early June. Despite the absence of active user data, the download trends suggest growing interest.
For Avon, downloads surged to 4.1K in early May, while active users remained relatively stable, hovering around 25K through the quarter.
Lastly, Bath & Body Works México showed a significant spike in downloads to 2.2K in late May. Active users peaked at 23.9K during the same period, before declining to 5.1K by the end of June.
These insights from Sensor Tower reveal the dynamic nature of the beauty retail app market in Mexico. For more detailed analytics and trends, visit Sensor Tower's platform.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025